Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long.
“Our attention spans may be short, but longer mobile video ads have proven effective at catching users’ attention,” says marketing platform Liftoff, who published the report.
Liftoff says its report analyzed nearly 1 trillion impressions across 24.5 billion clicks and 240 million installs between the start of 2022 and the beginning of 2023.
Why we care. If you’re using shorter video ads in your app campaigns, try creating longer videos to test. By using longer video ads, you may be able to increase the effectiveness of your mobile marketing campaigns, resulting in higher engagement, conversions, and, ultimately a better return on investment (ROI).
Getting more from your ads. When creating video game app ads, here are a few tips that can help you get more:
Dig deeper. You can view the entire report from Liftoff here.
from Search Engine Land https://searchengineland.com/for-video-ads-longer-is-better-393513
via free Seo Tools