LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.”
Why we care. LinkedIn is touting this as a way to grow your following, boost your reputation and help the community. All those are potentially true – but the big thing to also watch will be “collaboration spam.” I fully expect some people will try to boost their visibility by “collaborating” on as many of these articles as often as possible.
What is a LinkedIn Collaborative Article? Here’s how LinkedIn describes them:
LinkedIn said you can either search or browse for articles. Collaborative articles will also show up in your feed or as pop-up notifications in the coming weeks.
How it works. Let’s walk through an example. You can start by going to any LinkedIn Skill Page, such as Social Media.
Right now, there is post to a Collaborative article on how to measure the ROI of influencer marketing campaigns. Clicking on that post opens up the actual article, How do you measure ROI of your influencer marketing campaigns?
You’ll see a note under the headline: “Help unlock community knowledge with us. Add your insights into this AI-powered collaborative article.” Along with LinkedIn’s explainer about Collaborative articles.
Scroll down in this article and you’ll see multiple prompts to “Share an example”.
LinkedIn seems to show only one contribution by default. You’ll have to hit Load more to see other contributions. Presumably, the contribution that gets the most “Insightful” reactions will get that featured slot.
New badge. As a reward for sharing their knowledge, perspectives and experience, LinkedIn members can earn a new Community Top Voice badge for their skill areas. The badge could appear on your LinkedIn profile and next to your article contributions.
Not available to everyone. LinkedIn said it plans to expand access in the coming months. I got an early access invite today, so check your email to see if you might have gotten early access.
Read LinkedIn’s announcement. Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems.
The post LinkedIn launches collaborative articles for users to share insights and advice appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/linkedin-collaborative-articles-launched-393866
via free Seo Tools