Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June.
The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics:
Here’s a preview of what the UET Insights dashboard looks like:
New data signals. Additional website performance signals captured by the UET Tag will include:
Starting June 29. That’s the date when Microsoft will automatically enable UET Insights on all existing UET tags. UET Insights will be enabled by default on all newly created tags.
Opting out. Before UET Insights is enabled:
After UET Insights is enabled:
Why we care. Microsoft says the goal here is to help advertisers better understand user engagement and improve ad targeting. Hopefully this new data can help advertisers improve ROI and drive more traffic and conversions.
About UET Tags. Launched (then on Bing Ads) in 2014, a sitewide UET tag powers conversion tracking, remarketing and automated bidding strategies on Microsoft Ads.
The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/microsoft-uet-insights-dashboard-427658
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