2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns.
2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results.
2020: Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
2020: The company had halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords.
2017: Police in Minnesota obtained a court order requiring Google to divulge the identities of people who searched for the name or images of the local victim of financial fraud.
2017: The closure marked the final end of a chapter of humans trying to organize the web.
2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor.
2015: Google’s Zineb Ait Bahajji said the mobile-friendly algorithm would impact more sites than the Panda or Penguin algorithms.
2015: Google updated the Top Movers report with a summary to make it easier to spot areas for improvement.
2015: Google Feud adapted the popular game show, Family Feud, by using Google autocomplete suggestions.
2014: Cutts did not say this was or would be a ranking factor. He said that he would like to see it become a ranking factor.
2014: Google’s Matt Cutts said he “wouldn’t be surprised” if mobile search exceeded desktop queries by the end of the year.
2014: Google continued to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads.
2014: Cutts answers: “What should sites do with pages for products that are no longer available?”
2014: Researchers claimed the problem revolved around Google’s constantly updated algorithms and the inability of big data to produce, “Valid and reliable data amenable for scientific analysis.”
2014: Bing Ads updated the Search Term Report (formerly known as the Search Query Report), which housed the data on the terms users actually typed before clicking on an ad.
2012: The data was tricky to get to and the specifics of what was available varied based on how you retrieved it.
2011: Was Google readying several new “connect an account” options in Google Profiles?
2011: The company estimated that its helping pages load faster by a half a second or more, when, previously, Google acknowledged that its code could delay page loads by 12% on average.
2011: Video watching was down on YouTube during February, but it still held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.
2011: Of the 24% of Americans who got most of their political news from the Internet, 20% cited Yahoo as their main source of news. Google came in next at 13%.
2011: That was according to the Ethisphere Institute, which produced an annual list of “world’s most ethical companies.”
2011: Some Facebook developers were receiving emails from Facebook to remove the Google AdSense ads they had on their apps.
2010: “Google consistently tells the public to ‘just trust us.’ But based on my observations, I do not believe consumer privacy played any significant role in the release of Buzz.”
2010: More details on Google’s plans to gain a stronger foothold in people’s living rooms.
2010: Microsoft’s “WorldWide Telescope” was integrated into the Silverlight version of Bing Maps.
2010: You would see results of the people, events, groups and Pages you were connected to plus the connections of your friends and globally relevant results.
2009: Google’s Matt Cutts answers “Is redirecting a large number of domains suspicious?”
2009: The Urbanspoon iPhone app had what looked like Google AdSense ads on them.
2009: Twitter was promoting Twitter Search.
2009: The very interesting history behind Hadoop – an open-source version of proprietary software developed by Google to process and analyze massive volumes of data for search.
2009: Woodside, a Googler for five years, was previously Google’s Vice President for the UK, Ireland and Benelux.
2008: Yahoo’s failure to recognize Google as a threat was partly responsible for the company’s predicament.
2008: Yahoo and Click Forensics partnered to combat click fraud together.
2008: Features included product/service specific blogs, categorized user forums and more.
2008: The future looks bright for search, according to SEMPO’s annual State of Search Engine Marketing report.
2008: Google’s acquisition of DoubleClick closed at $3.24 billion, a mere $140 million more.
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
from Search Engine Land https://searchengineland.com/search-marketing-history-march-17-394379
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