TikTok has launched a Commercial Content Library to provide transparency around its paid advertising.
Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as:
Why we care. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don’t work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.
The rules. Access to TikTok’s Commercial Content Library is available to everyone globally. However, only data from Europe is available.
Added bonus. In addition to the launch of the ads transparency library, TikTok is also giving marketers access to a Commercial Content API.
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What TikTok said. TikTok announced the launch of its ads transparency library on its official blog. A spokesperson said:
Deep dive. Read TikTok's official blog post to find out more about its ads transparency library.
from Search Engine Land https://searchengineland.com/tiktok-ads-transparency-library-429659
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