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- Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig
Moving from keywords to topics is just the start. Here’s - Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?Performance Max blends automation and scale, but at what cost?
- WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster
WP Engine’s AI Toolkit adds AI-powered search and product recommendations - Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster
Google’s John Mueller answered a question about the use of - Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern
A new analysis finds Google’s top organic CTR dropped from - AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern
A Netcraft report finds 34% of login URLs suggested by - DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern
DuckDuckGo now lets you hide AI-generated images from search results. - PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
Audience settings in Google Ads aren’t set-and-forget. Use this guide - How To Get Your Content (& Brand) Recommended By AI & LLMs via @sejournal, @andreasvoniatis
Want your content and brand cited in AI results? Focus - Potential SEO Clients May Want To Discuss AI Search And Chatbots via @sejournal, @martinibuster
An SEO shared that they lost a potential client because - How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris
ROAS is simple to calculate, but powerful when used right. - Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
Buying links is risky and unnecessary now that other factors - Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster
Google discussed whether it’s okay to make changes to a - Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster
CEO of Conductor says legacy SEO platforms can effectively compete - Google’s Top 5 SEO Tools via @sejournal, @MattGSouthern
Before you pay for another SEO tool, try these five - Google’s June 2025 Update Analysis: What Just Happened? via @sejournal, @martinibuster
Google’s June 2025 update is over. Here are some clues - OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO via @sejournal, @martinibuster
ChatGPT agent is a turning point for SEO because it - Perplexity Looks Beyond Search With Its AI Browser, Comet via @sejournal, @MattGSouthern
Perplexity’s new AI browser, Comet, is now live. Here’s how - Ex-Google Engineer Launches Athena For AI Search Visibility via @sejournal, @MattGSouthern
Former Google Search engineer Andrew Yan launches Athena, a startup - Google’s John Mueller Clarifies How To Remove Pages From Search via @sejournal, @MattGSouthern
Google’s John Mueller explains how to remove pages from Google - Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright via @sejournal, @theshelleywalsh
In this edition of IMHO, Shelley Walsh speaks with Stephen - Is It Time To Remove Focus From Average Position In GSC? via @sejournal, @TaylorDanRW
Traditional ranking metrics are less reliable in today’s AI-driven SERPs. - Google Answers Question About Structured Data And Logged Out Users via @sejournal, @martinibuster
Google’s John Mueller answers whether it is okay to show - Brave Search API Now Available Through AWS Marketplace via @sejournal, @martinibuster
The Brave Search API is now available in Amazon’s new - Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era
Learn the importance of reviews for local SEO. Find out - Google Adds Comparison Mode To Search Console’s 24-Hour View via @sejournal, @MattGSouthern
Google has added a comparison mode to Search Console’s 24-hour - Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors via @sejournal, @martinibuster
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are - Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool via @sejournal, @martinibuster
Wix announced a new tool that reports AI visibility, benchmarks - Google Search Can Now Call Local Businesses Using AI via @sejournal, @MattGSouthern
Google Search can now call local businesses using AI to - Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers via @sejournal, @MattGSouthern
Google rolls out Gemini 2.5 Pro and Deep Search for
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