The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh,
Read MoreIf you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom
Read MoreGoogle has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual
Read MoreLinda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and
Read MoreWith 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max,
Read MoreLast month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding
Read MoreChrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always
Read MoreAs marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act
Read MoreInstacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get
Read MoreMicrosoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per
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