With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.
from Search Engine Journal https://www.searchenginejournal.com/from-search-to-discovery-why-seo-must-evolve-beyond-the-serp/546406/
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