How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy via @sejournal, @MenachemAni
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.
The post How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy appeared first on Search Engine Journal.
from Search Engine Journal https://www.searchenginejournal.com/how-cmos-can-use-conversion-tracking-attribution-smarter-paid-media/545858/
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