Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller,
Read MoreGoogle is now testing its answer to OpenAI’s ChatGPT with what the search company is called Bard. Sundar Pichai, Google’s CEO, posted on the company’s blog about the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming, as Pichai
Read MoreIf you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content
Read MoreGoogle AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices. Advertisers would
Read MoreTop Story Text goes here. Text goes here. Text goes here. Text goes here. Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Tripadvisor’s new ‘Review Hub’
Read MoreMicrosoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back
Read MoreMicrosoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to
Read MoreSearch, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. Google Q4 2022
Read MoreHow Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short,
Read MoreGoogle announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring AI-like search features that “people can engage directly with.” Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available,
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