OpenAI, the creator of ChatGPT, today released an AI Text Classifier that might be able to help you determine whether the text you’re reading was written by AI or a human. But there’s a but. OpenAI says it has “not thoroughly assessed the effectiveness of the classifier in detecting content written in collaboration with human authors.” Why
Read MoreTwitter has just announced the end of CoTweets. They put out a statement in their Help Center that the new feature, which started in July, will be sunset by the end of the day on January 31, 2023. A CoTweet is a tweet that has two authors’ profile pictures and user names. A CoTweet appears
Read MoreYou can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This
Read MoreAs Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to
Read MoreGoogle releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Google’s URL Inspection Tool API had a limit of 2,000
Read MoreGoogle has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream
Read MoreSuccessful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. One key to nurturing that coordination is a shared training experience that gets teams on the same page, speaking the same language, and working towards a shared vision of success. Sign your team up for their choice of SMX Master Class –
Read MoreEver since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to
Read MoreFirst Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers
Read MoreCreating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have
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