Author: Yo SEO Tools

    • Margin-based tracking: 3 advanced strategies for Google Shopping profitability

    Are your Google Shopping campaigns profitable?  Tracking your PPC performance will help you make better business decisions.  You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods.  This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way

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    • Straight from the source: Search Engine Land Awards judges reveal what makes an application award-worthy

    Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long

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    • How to create a link building strategy

    A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your content. The ultimate goal is to build the reputation of

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