Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience. So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone. Users no longer have access to their old
Read MoreWith the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is
Read MoreMore than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate, timely insights from analytics platforms or customer relationship management (CRM) systems can help marketers make informed decisions on how best allocate resources when automating tasks
Read MoreThe featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. My team and I have had a lot of success
Read MoreE-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some is mainly that customers cannot find what they are looking for. More than ever before, customers are shopping online for the
Read MoreThis article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team. Taking ownership of projects of any size. Aim to exemplify the following nine attributes, and you’ll
Read MoreGoogle Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions
Read MoreGoogle has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the
Read MoreGoogle is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and even saw Google testing it before that, and now they are rolling out. What do these refinements look like.
Read MoreMicrosoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of
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