Author: Yo SEO Tools

How to harness DSA wins in Performance Max

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.  By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage

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Enterprise SEO: Why best practices wont cut it and what to do instead

Many SEO professionals lean on “best practices” in their SEO efforts.  But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.”  Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine

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