Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google
Read MoreAs we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality. This does not affect all
Read MoreWhile most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of
Read MoreMicrosoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results
Read MoreContent marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Content marketing is the process of planning,
Read MoreGA4. E-A-T. AI. ML. Successful search marketers need to keep up with the latest trends, industry standards, and algorithm updates… while seamlessly executing on a daily basis. Head into the New Year ready to… Leverage magnetic paid search offers to drive more conversions Streamline your GA4 transition and make better, data-driven decisions Limit volatility during future algorithm
Read MoreGoogle’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is
Read MoreIn the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals.
Read MoreGoogle has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve this issue, and help advertisers set up
Read MoreIt was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside
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