Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape. How it
Read MoreGoogle has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in
Read MoreMany brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most.
Read MoreOnly the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings,
Read MoreHead into 2023 ready to drive more traffic, leads, and conversions: Join us online tomorrow and Wednesday (Nov. 15-16) at SMX to learn the actionable tactics that can make it happen… for free! Your free All Access pass unlocks nearly 50 tactic-rich sessions that explore critical SEO and PPC topics, tactics, and trends – everything from E-A-T to GA4, PPC automation, Performance Max, and
Read MoreFor the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video
Read MoreThere are numerous cases of businesses losing all of their reviews that they have acquired over the years in their Google Business Profile listings. The issue seems to be related to Google automatically applying suggested edits from the web to those business profile listings, which in turn can create a new CID for that business
Read MoreWith the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how
Read MoreA new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down
Read MoreWhy is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps
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