All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects
Read MoreYouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal.
Read MoreGoogle just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming images Assigning images to folders Integrating asset library features
Read MoreIt is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of South Africa or Italy. This number is usually broken down
Read MoreGoogle has posted about another data issue with the Search Console reports, this one impacted the Discover reporting in the performance report section on October 23, 2022. This was a data logging issue that only impacted reporting, the Google Discover results were not directly impacted by this reporting bug. What was the issue. Google said
Read MoreGoogle dismisses the idea that outgoing links are considered a direct ranking signal – but tests have proven otherwise. Who should SEOs believe? Why should we link out at all? When asked about the impact of outgoing links on “link juice,” Google’s John Mueller flatly ignored the question stating again that any advice containing the
Read MoreTwitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and
Read MoreSEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is
Read MoreWe’ve all seen how work has changed over the past two and a half years. Remote work, once rare, became the norm, especially in industries like online marketing which can easily be done remotely. During the peak of the COVID-19 pandemic, as many as 71% of workers were working remotely. That said, many digital marketers
Read MoreInstagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance. How it works. You’ll be able to schedule Reels by: In the creation flow, tap ‘Advanced Settings’ before sharing the post Tap ‘Schedule this
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