Category: SEO(Search Engine Optimization)

SEO(Search Engine Optimization)

Google Ads podcast placement now available

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can

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Licensed healthcare providers eligible to apply for new YouTube product features

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to help viewers identify videos from authoritative sources and health content shelves that

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GA4 gets new homepage experience, 5 new features

Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral modeling. Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way.  Behavior modeling uses

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Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID

The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and

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