Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches:. Image credit: Semrush Organic clicks: 45.1% Zero clicks: 25.6% Keyword change (zero-click, query refinement): 17.9%
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