Google has posted about another data issue with the Search Console reports, this one impacted the Discover reporting in the performance report section on October 23, 2022. This was a data logging issue that only impacted reporting, the Google Discover results were not directly impacted by this reporting bug. What was the issue. Google said
Read MoreGoogle dismisses the idea that outgoing links are considered a direct ranking signal – but tests have proven otherwise. Who should SEOs believe? Why should we link out at all? When asked about the impact of outgoing links on “link juice,” Google’s John Mueller flatly ignored the question stating again that any advice containing the
Read MoreTwitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and
Read MoreSEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is
Read MoreWe’ve all seen how work has changed over the past two and a half years. Remote work, once rare, became the norm, especially in industries like online marketing which can easily be done remotely. During the peak of the COVID-19 pandemic, as many as 71% of workers were working remotely. That said, many digital marketers
Read MoreInstagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance. How it works. You’ll be able to schedule Reels by: In the creation flow, tap ‘Advanced Settings’ before sharing the post Tap ‘Schedule this
Read MoreIf you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. In this article, I will share some of the core principles of brand marketing and
Read MoreSkyrocket to the first page of the search engine results with a 14-day free trial of SEO Ranker’s introductory paid plans. SEO Ranker provides an easy step-by-step process needed to optimize any content or website. Experience local visibility for your business listing with our Google My Business service. Drive unlimited traffic to any website of
Read MoreTechnically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024. From next year
Read MoreJoin thousands of search marketers online next week at SMX — November 15-16 — to learn actionable tactics that will take your SEO and PPC campaigns to a new level of success. Your FREE All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land editors that explore the latest search marketing issues — from machine learning to E-A-T,
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