A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them. In 2019, Airbnb started to move budget away
Read MorePublishers using the Subscribe with Google feature may see an increase in the reported clicks and impressions within the Google Search Console search performance report. This started around December 6, 2022. Google’s announcement. Google posted that on December 6, 2022, “Google created an additional search result feature for sites that use Subscribe with Google. As
Read MoreWhen Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard. Why are people still using outdated SEO tactics like “keyword stuffing”? Here’s what else you may have done wrong and how you can practice actual SEO that benefits real-world users. Seriously? Is keyword stuffing still
Read MoreAlthough we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year. That growth may not be exponential, though. Because of that, you need to make the most of every dollar you spend on
Read MoreGoogle’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience. So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone. Users no longer have access to their old
Read MoreWith the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is
Read MoreMore than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate, timely insights from analytics platforms or customer relationship management (CRM) systems can help marketers make informed decisions on how best allocate resources when automating tasks
Read MoreThe featured snippet is still one of the SERPs’ most coveted pieces of real estate. They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. My team and I have had a lot of success
Read MoreE-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some is mainly that customers cannot find what they are looking for. More than ever before, customers are shopping online for the
Read MoreThis article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team. Taking ownership of projects of any size. Aim to exemplify the following nine attributes, and you’ll
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