Category: Seo

AI content: Is it helpful or spam?

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.  I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded.  Soon after, Google released the October 2022 spam update and

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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But

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