Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Let’s jump in. 1. Updates to digital collectibles Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. About creators, Meta says “They’ll have an end-to-end toolkit —
Read MoreGoogle has confirmed it has fixed a bug that affected some search features, such as the top stories section. The bug was “noticeable” around October 18th and 19th, and was fixed around October 28th. Google said the bug fix can take about a week top fully rollout. What happened. It is unclear exactly what the
Read MoreGoogle has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as
Read MoreThe world’s largest shopping season – Black Friday through Christmas – is here. Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the
Read MorePersonally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. It’s quoted from a
Read MoreThe new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad
Read MoreAmazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades
Read MoreLast week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS — Elon Musk (@elonmusk) October 27, 2022 It seems like he’s getting what he wanted. A brand safety risk But
Read MoreGoogle Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI. The only way to get to this hidden data is to use the API and
Read MoreEvery time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?” This is a problem in the SEO industry. The tweet below illustrates the symptomatic problem within
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