SEO UPDATES - YO SEO TOOLS

November 3, 2022

Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will

November 3, 2022

Report: Insights into the Tik Tok Audience by Digital Marketing Depot

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other

November 3, 2022

4 new creator tools for Facebook and Instagram

Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Let’s jump in. 1. Updates to digital collectibles Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. About creators, Meta says “They’ll have an end-to-end toolkit —

November 3, 2022

Google fixed a bug with some search features that may impact your site’s visibility

Google has confirmed it has fixed a bug that affected some search features, such as the top stories section. The bug was “noticeable” around October 18th and 19th, and was fixed around October 28th. Google said the bug fix can take about a week top fully rollout. What happened. It is unclear exactly what the

November 3, 2022

Hour and date dimensions now available in GA4

Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as

November 3, 2022

5 SEO best practices for Black Friday and the holiday season

The world’s largest shopping season – Black Friday through Christmas – is here. Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the

November 3, 2022

Changing URLs for SEO reasons: When is it OK?

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. It’s quoted from a

November 2, 2022

BigCommerce teams up with Snapchat for a new app

The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad

November 2, 2022

Snap partners with Amazon for new AR shopping experience

Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades

November 2, 2022

Hate speech to layoffs, is Twitter becoming the incel town square?

Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS — Elon Musk (@elonmusk) October 27, 2022 It seems like he’s getting what he wanted. A brand safety risk But

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Blog

Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Report: Insights into the Tik Tok Audience by Digital Marketing Depot

4 new creator tools for Facebook and Instagram

Google fixed a bug with some search features that may impact your site’s visibility

Hour and date dimensions now available in GA4

5 SEO best practices for Black Friday and the holiday season

Changing URLs for SEO reasons: When is it OK?

BigCommerce teams up with Snapchat for a new app

Snap partners with Amazon for new AR shopping experience

Hate speech to layoffs, is Twitter becoming the incel town square?

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