The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips
Read MoreIt’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content
Read MoreThe best high DA Press releasing websites There are many high DA press release websites out there, but which ones are the best? In this article, we will explore the top 10 high DA press release websites. From PRWEB to PR Newswire, these sites can help you get your message out there. How to choose
Read MoreThe Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC.
Read MoreManaging consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register
Read MoreGoogle has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the Google Lens button on the Google
Read MoreGoogle has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Google launched this before the holiday shopping season and said “few new features to help you easily find those discounts and get the perfect gift at the
Read MoreStarting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google
Read MoreAs we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality. This does not affect all
Read MoreWhile most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of
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