Tag: Search Engine Journal

    • Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern

    Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/google-claims-ai-search-delivers-quality-clicks-despite-traffic-loss/547401/ via Yo SEO Tools

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    • Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern

    Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/googles-official-advice-on-optimizing-for-ai-overviews-ai-mode/547341/ via Yo SEO Tools

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    • Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson

    Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/google-ai-measurement-upgrades-announced-at-google-marketing-live/547252/ via Yo SEO Tools

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    • Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson

    Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/google-announces-largest-ads-bidding-update-in-over-a-decade/547249/ via Yo SEO Tools

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    • Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27

    Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/stop-focusing-on-google-its-time-to-focus-on-being-visible/545453/ via Yo SEO Tools

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    • Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood

    PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal. from Search Engine Journal https://www.searchenginejournal.com/why-brand-advertising-matters-for-paid-media-performance/545506/ via Yo SEO Tools

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