Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the
Read MoreEvery five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But given all that’s happened in search the last
Read MoreEarlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.” Egotism can be a killer of relationships Sometimes, there can be a fine line between self-confidence and egotism. The former is a
Read MoreVeterans Day in the US is November 11 and to celebrate and support past servicemembers, Yelp has just launched three new products for their iOS and Android app. A searchable attribute to help veterans self-identify as veteran-owned on their Yelp page a $100,000 Veteran Business Fund awarding $10,000 to 10 veteran-owned small businesses A veteran-owned
Read MoreInstead of labeling many of the structured data issues as “warnings” Google labeled many as “errors” within the rich results reports in Google Search Console. Google fixed the reporting issue on October 25th and as a result, you may see a lot of the errors move from a critical status to a warning status. Google’s
Read MorePeople search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online
Read MoreDon’t miss your last chance in 2022 to explore actionable, brand-safe tactics that drive campaign success and keep you a cut above the competition: SMX Next is happening online, November 15-16… and your free All Access pass awaits you. Programmed by the Search Engine Land experts, the agenda is loaded with nearly 50 sessions, keynotes, and Overtime Q&As – all available live and
Read MoreThe new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process. It also
Read MoreGoogle updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new
Read MoreUnderstanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling
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