Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022. Customers.
Read MoreDownload the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on
Read MoreGoogle has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. What’s new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior. The ‘Overlay formats’ group includes anchor, vignette, and side
Read MoreRunning SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing.
Read MoreAre you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency. But is Advantage+
Read MoreGoogle Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?
Read MoreTwitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps
Read MoreIs the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing. If you were in this group, fire up
Read MoreStarting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance.
Read MoreGoogle is now rolling out the March 2023 broad core update, this is the first broad core update of 2023, following the September 2022 broad core update. The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete.”
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