We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic
Read MoreGoogle Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google
Read MoreWhen analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a
Read MoreConsumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement. Details
Read MoreLooking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please
Read MoreI have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the
Read MoreMicrosoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft
Read MoreSEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level,
Read MoreAt SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with
Read MoreGoogle AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be
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