When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a word
Read MoreOn January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If you’re a brand or advertiser for CBD
Read MoreJust in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.
Read MoreGA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why
Read MoreMost SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among
Read MoreMicrosoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Then in
Read MoreGoogle is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the helpful
Read MoreGoogle has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language: Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our
Read MoreGoogle is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos
Read MoreCreating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what
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