Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader access to the richness of the web, increased affordability of more powerful smartphones has diminished the
Read MoreFacebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media
Read MoreWith the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. No more core updates this year. John
Read MoreIn 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A
Read MoreChange is the only constant in SEO. At the moment, change is the only constant in the economy. Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become
Read MoreGoogle has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. While
Read MoreGoogle has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to
Read MoreLooking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please
Read MoreAs we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search
Read MoreGoogle will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub
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