Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. This full-funnel advertising of products is what PMax does well, especially
Read MoreGoogle Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type. What Google said. Google posted here saying,
Read MoreGoogle’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads. According to Google: If you click on a website and the part of the
Read MoreCommunicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. Google’s recent addition of an extra E to E-A-T for “experience”
Read MoreIn search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly
Read MoreGoogle blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). At the time, many feared the proposed
Read MoreA top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily
Read MoreEvery article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said, there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is
Read MoreImagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months. Sales are practically zero, cost per conversion is up 20x ($6 to $120), yet his Optimization Score is at 100%. It’s a real and unfortunate situation that
Read MoreGoogle’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core
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