Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to
Read MoreLooking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please
Read MoreAs we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search
Read MoreGoogle will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub
Read MoreGoogle has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must
Read MoreTo help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page: Search terms Assets Audiences Change history Search terms. This helps you understand what customers are searching for without the need to examine your entire search terms report. The terms are grouped into broader, intent-based
Read MoreSEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with
Read MoreThere’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session Conversions New users Views Total revenue Why we care. You can find the Landing page report in the Engagement
Read MoreJust when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote, “Our launch today, which we refer to as the December 2022 link spam
Read MoreYou’ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make is one you won’t find in the Google Ads interface. The open secret of successful paid search managers is to start with a magnetic offer. Magnetic offers attract your target
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