The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and
Read MoreYears ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO. I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.” As I began to
Read MoreKeywords are always important. They help you to rank higher in search engines and bring more visitors to your blog or website. Take a look at these 10 tools that make the process of finding keywords much easier for you. Introduction If you’re like most bloggers, you want to write content that will reach the
Read MoreThe new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that
Read MoreMeta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion
Read MoreWhat is Fake Address Generator ? Fake Address Generator tool can generate addresses from all over the world. The results are randomly generated and use real street names, city names, state/province names, country names, postal codes, and latitude/longitude coordinates. Fake Address Generator is also known as Address Generator, Random Address Generator, and Fake Address Tool.
Read MoreGoogle has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation. Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally. Added support for linked portfolio bidding strategies and campaign budget. You can modify these
Read MoreGoogle is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets
Read MoreYelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details.
Read MoreIn the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you
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