Instead of labeling many of the structured data issues as “warnings” Google labeled many as “errors” within the rich results reports in Google Search Console. Google fixed the reporting issue on October 25th and as a result, you may see a lot of the errors move from a critical status to a warning status. Google’s
Read MorePeople search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online
Read MoreWhat is IMAGE ROTATE ONLINE Tool? Now and again images are displayed sideways or upside-down to your computer or after publishing online. The most obvious way to keep away from a wrong orientation is to hold a proper digital camera function while taking a picture. However that might not be enough whilst commencing the picture
Read MoreDon’t miss your last chance in 2022 to explore actionable, brand-safe tactics that drive campaign success and keep you a cut above the competition: SMX Next is happening online, November 15-16… and your free All Access pass awaits you. Programmed by the Search Engine Land experts, the agenda is loaded with nearly 50 sessions, keynotes, and Overtime Q&As – all available live and
Read MoreThe new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process. It also
Read MoreGoogle updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new
Read MoreUnderstanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling
Read MoreA content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view). How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary
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