Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds. Defined technically as a period of a significant decline in economic activity, a recession (and the looming potential for one) directly affects marketing. In particular,
Read MoreWith thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization
Read MoreThe new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested audiences in Google Analytics 4
Read MoreIt’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get that this morning at SMX Next, as Hyung-Jin Kim, the VP of Search at Google, candidly shared some perspectives about the direction of Google’s algorithms and the critical focus on
Read MoreDid you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. Hyung-Jin Kim, the VP of Google Search, told us this tidbit during
Read MoreSMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team. In this keynote, my goal
Read MoreMicrosoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape. How it
Read MoreGoogle has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in
Read MoreMany brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most.
Read MoreOnly the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings,
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