The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success via @sejournal, @dannydenhard
The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment.
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from Search Engine Journal https://www.searchenginejournal.com/cmo-vs-cgo-dilemma-why-the-right-leader-is-critical-for-success/550979/
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