The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
from Search Engine Journal https://www.searchenginejournal.com/strategy-gap-where-social-video-is-not-ppc-video/546785/
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