What do SEO platforms do? Do you need one?
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.
SEO is not just about content creation and promotion anymore. It also involves improving the user experience and adapting to the evolving ways that search engines display and deliver results across different platforms like voice assistants. However, traditional SEO practices are still relevant. Keyword research, page-level analysis, backlink tracking and acquisition and rank tracking, are still essential for success even in a changing landscape.
SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles. They also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority.
MarTech’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This free 76-page report includes profiles of 19 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
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