Why CMOs Should Rethink ROAS As A North Star Metric via @sejournal, @brookeosmundson
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.
from Search Engine Journal https://www.searchenginejournal.com/why-cmos-should-rethink-roas-as-a-north-star-metric/550881/
via Yo SEO Tools