With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most
Read MoreHappy Monday! The Google Ads dashboard may be down for some users. We're investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are unable to access Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts — AdsLiaison (@adsliaison) January 23, 2023 The Google Ads status dashboard. The
Read MoreGoogle has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in
Read MoreGoogle Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers
Read MoreWith the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation. When it comes to
Read MoreChecklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do lists for completing projects. So it makes sense to take that extremely familiar format, apply it to a common problem or task your audience
Read MoreExpedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago.
Read MoreMake 2023 the year you become a master of search marketing: Attend your choice of SMX Master Class online March 1-2, to learn actionable tactics that will help you drive more awareness, conversions, and sales. Early Bird rates expire this Saturday, January 28… book now to save 20% off your Master Class! Choose from six essential search marketing topics: Advanced SEO training with Bruce
Read MoreGoogle deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. There would still be 10 unique listings,
Read MoreGoogle explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to
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