Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey.
And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date.
Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respectively.
About the data. The survey was conducted during the first half of 2023. Nearly 1,000 people responded after signing up for the Search Engine Land newsletter.
The post Only 23% of digital marketers will invest in X in the next 12 months appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/digital-marketers-invest-next-12-months-430826
via free Seo Tools