Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core
Read MoreGoogle Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect
Read MoreBlog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful information? Which ones made you think, or taught you something new? Most importantly, which drew you closer to
Read MoreIf you want your site to be at the top of search engines, you likely have started researching SEO best practices. Perhaps you have mastered all that you need to know about technical SEO, but your WordPress site still doesn’t seem to be ranking well, and you want to get down to the root of
Read MoreTop Story In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl, when, and how much resource the server hosting the site
Read MoreFacebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a
Read MoreR.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from
Read MoreWhen Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard. I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded. Soon after, Google released the October 2022 spam update and
Read MoreThere are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM: Clear communication Effective collaboration Focused productivity Clear communication Do not underestimate clear, concise communication. Communication is at the core of any role
Read MoreMatt Cutts educates Washington, DC about Google In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Part of his visit included a 89-page slide presentation, called
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