E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions. The reason why conversion remains low for some is mainly that customers cannot find what they are looking for. More than ever before, customers are shopping online for the
Read MoreThis article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team. Taking ownership of projects of any size. Aim to exemplify the following nine attributes, and you’ll
Read MoreGoogle Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions
Read MoreGoogle has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the
Read MoreGoogle is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and even saw Google testing it before that, and now they are rolling out. What do these refinements look like.
Read MoreMicrosoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with the advertiser experience in mind. Advertisers on Microsoft should test the ever-expanding suite of
Read MoreImagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn’t want to spend the rest of your life sorting through all the
Read MoreThere once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working. That
Read MoreWithin the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.
Read MoreCustomers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding
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