A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
In this episode of the MarTech Podcast: Data Makes the Difference, Karlos Palmer, Dun & Bradstreet’s senior vice president of sales and marketing solutions product, and Kim Davis, editorial director at MarTech, explore the essential role of customer feedback, market trends, and insights and data in creating products that meet customer needs and become valuable assets for organizations.
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Karlos Palmer is an accomplished senior executive with a proven track record in product management, strategy development, and business growth. As the Senior Vice President of Sales and Marketing Solutions Product, Karlos currently oversees the strategic planning, competitive intelligence, product lifecycle management, and budgeting functions for Dun & Bradstreet’s flagship Sales Acceleration product, D&B Hoovers and is responsible for driving innovation and growth across the product portfolio. Karlos has a strong background in global alliances, product development, and project management and has consistently achieved outstanding results throughout his career. He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University.
Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.
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