Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024.
After sunset. Keep the following in mind when planning your GA4 migration.
Dig deeper. You can read more about other important UA, GA4, and Analytics 360 milestones on the Google Analytics Help page.
Why we care. With the discontinuation of data collection, advertisers may have to explore alternative solutions or upgrade to Google Analytics 4, which offers more advanced features for cross-device tracking, machine learning, and privacy controls. However, remember to export your historical data before you lose access on July 1, 2024.
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