Gen Z aren’t just tuning into YouTube for the videos – they’re watching the ads too.
Six in ten teens would opt to watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform, according to research from Precise TV and Giraffe Insights.
The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
Why we care. Brands wishing to connect with Gen Z may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.
Interesting stats. The research identified a number of findings that may be of interest to advertisers hoping to target the Gen Z audience, including:
Get the daily newsletter search marketers rely on.
A shift in ad spend. Precise TV's Chief Commercial Officer. Denis Crushell, explained that advertisers are now shifting budgets from traditional TV to YouTube ads. He said:
Deep dive. Read the Precise Advertiser Report in full for more information.
The post Majority of Gen Z teens watch YouTube ads – and almost half can recall campaigns appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/gen-z-teens-youtube-ads-recall-431301
via free Seo Tools