Meta has been advising creators on what content they should post on Threads.
The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email.
The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration.
Why we care. The Threads algorithm balances post ranking with content discovery in news feeds – with a huge priority on the latter. The app has said it wants to encourage exploration by serving posts to users beyond their network. This is a huge opportunity for brands to maximize reach and potentially serve their content to untapped audiences. If Threads is transparent about the type of discovery content it will prioritize, this will help brands make more informed choices regarding content ideas to ensure maximum visibility on the platform.
What has Meta said? Meta has emailed content creators, providing tips on what content they should post on Threads, according to a leaked email obtained by Business Insider:
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Why now? Threads got off to an impressive start with more than 150 million downloads since its launch two weeks ago on July 5. However, user engagement has started to slow with daily active users falling from 49 million on July 7 to 23.6 million a week later, according to Similarweb. With that in mind, it's little wonder Meta is pushing for content that produces more content and generates engagement in order to sustain momentum.
Deep dive. Read our Threads FAQ for more detailed information on how the new platform works.
The post Meta’s guidance on how to ‘integrate brands on Threads’ appeared first on Search Engine Land.
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