Looking for new ways to elevate your search marketing game? Actionable tactics to boost organic traffic, design high-converting landing pages, and successfully navigate the switch to GA4 are just a click away. Attend your choice of SMX Master Class — a live, expert-led, two-part deep dive into your search marketing specialty — online March 1-2, for just $299 each. These 100% live training experiences
Read MoreYou can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have
Read MoreIf writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62%
Read MoreWith growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization. Join the webinar featuring BlueConic’s Khurram Moiz, principal customer success manager, and special guest, Forrester Senior Analyst, Jessica Liu, as they discuss the state of consumer personalization
Read MoreGoogle AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content
Read MoreGoogle penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar
Read MoreYahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps”
Read MoreGoogle is updating Lighthouse 10 to remove one of the overall Core Web Vital metrics, Time To Interactive (TTI) from its tool. Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a core web vital metric
Read MoreGoogle will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content
Read MoreYusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search
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