Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often,
Read MoreMicrosoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now
Read MoreGoogle appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results. If this search feature graduates from Labs, there will be even more
Read MoreTikTok is going to start serving ads in its search results for the first time. Brands will be able to get their campaigns up and running using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool leverages existing In-Feed Ad creatives to display adverts alongside organic search results
Read MoreGoogle is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Google’s last broad core update. The
Read MoreThe key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.
Read MoreOnline leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a loyal
Read MoreSEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link relevance”
Read MoreBlack Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing. If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should
Read MoreYouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A
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