TikTok is going to start serving ads in its search results for the first time.
Brands will be able to get their campaigns up and running using a new feature on the TikTok Ads Manager program called the Search Ads Toggle.
The tool leverages existing In-Feed Ad creatives to display adverts alongside organic search results from related user queries.
Why we care. Brands using the Search Ads Toggle will be able to expand the reach of their campaigns to high-intent users seeking information relevant to their business, driving incremental engagement and revenue potential.
What is the Search Ads Toggle? The Search Ads Toggle is a new tool that automatically creates ads using a brand’s existing ad content. It then serves the campaign in TikTok organic search results that meet relevant user queries.
How it works. The ads are clearly labeled “Sponsored” content and appear in different position on the results page depending on how well the ad is understood to serve the user intent. When a user clicks on a search ad, the ad mirrors the in-feed TikTok experience, with users able to continue scrolling through the search results in the order they appear on the page.
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What has TikTok said? A spokesperson from TikTok explained:
Deep dive. Read TikTok's Search Ads Toggle announcement in full for more information.
from Search Engine Land https://searchengineland.com/tiktok-rolls-ads-search-results-431048
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